The right to internet privacy is more important than ever. As data tracking becomes routine, consumers are looking to tools like privacy apps to help guard their personal information.
According to a 2018 study from IBM, 41% of consumers don’t feel confident in a company’s ability to protect their personal details. In response to this distrust, companies and websites are drafting detailed privacy policies to help relieve users’ fears.
As a result, most companies now have privacy policies that include the following information:
The types of data they collect
How they collect and use the data
How long they store the data
Which parties have access to the data
The security measures they take to protect the data
1. Privacy apps are straightforward
Most privacy policies are difficult to read, let alone comprehend. They’re often long, complex, and littered with legal jargon. A 2018 study on the privacy policies of major brands like Facebook and Google found that most privacy policies run several thousand words long and take over 15 minutes to read. It doesn’t matter how thorough and candid these policies are — if they’re not easily digestible, most users won’t take the time to read them.
Privacy apps, on the other hand, aim for clarity alongside transparency. Unlike privacy policies, which are written to give companies legal protection, privacy apps are catered to the user. They outline complicated issues in a clear, direct way. After all, the whole purpose is simplicity — you should be able to understand exactly what information of yours already exists online, as well as what information you want to share and with whom.
2. Privacy apps give you control over your information
Fortunately, that’s exactly what privacy apps do. A privacy app is designed to give you control over your private information. Unlike privacy policies, which favor companies, privacy apps put the power back in consumers’ hands. Downloading a privacy app lets you dictate your level of visibility wherever you go online. You can choose to be anonymous or not, mask certain personal details, and prohibit data tracking.
3. Privacy apps help you stay protected across the internet
Even the most descriptive and flexible privacy policies only apply to the particular app or site you’re using. Privacy apps, however, are all-encompassing. When you download a privacy app, it doesn’t just help you stay private on one platform — it protects you everywhere you go online.
When you download a regular app, you take certain risks with your privacy. Not only do you have to share personal information to set up an account, you also have to give the app permission to access certain sensitive information, like your location or contact list. Plus, you may even have to sync your app to a social media profile and agree to less than desirable privacy settings in order to use it.
What’s more, the websites you browse store cookies — small text files that contain information on your preferences — so they can gather information on your interests and location, too. These different factors can all limit your internet privacy. According to a 2018 Akamai survey on data privacy, 73% of consumers think websites know too much about them.
Using a privacy app, however, can help counteract the risks you take when researching, working, or shopping online. The all-in-one tool helps ramp up your protection on every platform, so you can stay private without limiting your activity.
4. Privacy apps give you options
Rather than increasing your privacy, most privacy policies tell you all the ways your privacy will be limited. The information collected can include everything from the specific web pages you view to how long you stay on certain pages, plus which ads you scroll over or click on.
Privacy apps are more flexible and are designed to help accommodate your needs. The purpose of a privacy app isn’t to give you total anonymity everywhere you go, but to offer you choices. In addition to seeing how much of your personal information is accessible online, you can also choose your level of visibility on each site and app you use. Depending on your mood and goals, you may want to be private one day and exposed the next. The beauty of a privacyяяяapp is that you can change your mind as often as you want.
Privacy apps put you first
Privacy policies are meant to help protect users, but they often end up solely benefiting the companies behind them. Privacy apps, on the other hand, are designed with the user in mind. Tools like FigLeaf give you control over your personal information and let you decide how exposed you are, so you can have a freer, more enjoyable online experience.