When privacy is a choice, humanity is free.
As any glance at the news will tell you, the world is full of differences in opinion. But one thing connects us all: the internet. With it, we’re able to accomplish tasks that even 50 years ago would have seemed like a distant dream. Almost anyone can connect with people and businesses from across the world instantaneously, sharing ideas, products, and information at will. And some may argue we have become too dependent on it. It seems every day there is a new story about how addicted we are and how our favorite apps prey on our psychologies.
But surely this connectedness has provided a lot of good, as well. We can do just about anything we set our minds to; the whole world is open to us! But, we’re also open to the world in ways that aren’t so positive. In recent years, the internet has become a potentially dangerous place to trust the sharing, storage, and use of our personal information. So many companies require that we tell them everything about ourselves to use their services—our name, birthday, credit card information, social security number, etc. How do we know that information isn’t being harvested and used elsewhere? Why don’t we have more control over our information online?
“ We believe that when privacy is a choice, humanity is free. Free to think, to create, to explore and to lead us forward into a bright future. We don’t need total anonymity; sometimes we want to be seen and heard as much as possible! Rather, we want the choice to control how visible we are at any given moment and the ability to adjust or reverse that decision whenever we feel like it. ”
That’s why we created FigLeaf
FigLeaf was born out of this exasperation with our daily internet experiences. We were tired of feeling exposed and exploited without our consent. We were wary of internet giants’ business models involving us: trafficking in our information, our conversations—our very identities. We struggled with feeling pigeonholed, targeted, invaded and, ultimately, reduced to a series of numbers and someone to be profited off of. But we know we are all much more than just consumers.
We all have hopes, aspirations, and desires. We share a common fascination with self-realization. We crave private moments, the moments that give us the freedom to think without fear and ultimately create new ideas that move us all forward. Just as we’re able to close the curtains and have these private moments in real life, we should be able to experience them digitally as well.
We believe that when privacy is a choice, humanity is free. Free to think, to create, to explore and to lead us forward into a bright future. We don’t need total anonymity; sometimes we want to be seen and heard as much as possible! Rather, we want the choice to control how visible we are at any given moment and the ability to adjust or reverse that decision whenever we feel like it. We want to be known and appreciated and recognized for the good that we bring, but we also need personal time to think, create, shop and manage our lives without someone looking over our shoulders—or worse, using our thoughts and creations for purposes that we didn’t intend.
The right to control our personal information as we engage with the rest of the world online is crucial to our privacy. After all, data is much more than just a set of numbers—our personal data holds the key to who we really are. Data is of huge importance in our daily lives, and how it’s used when we aren’t paying attention can be shocking.